The UnFair Advantage Book
Winning the Search Engine Wars

Chapter Eleven
Keeping Up With The Changes for Less Than $1 a Day

You've made it this far, Congratulations! You've gained an excellent foundational understanding of SEO.

High Five!

As you can see, SEO is complicated. But if you think about it, that's kinda great because it works to your advantage. Here's why.

• If you're a business owner, you now have an big advantage over your competitors. And whether you do the SEO yourself (not recommended because you'll be taking away time from actually running your business) or if you hire it done (highly recommended) you'll KNOW what to expect and you'll know when they're doing it right.
• If you're a current or soon-to-be professional SEO, then you now have a foundational awareness of the fundamentals. This gives you an advantage over your competitors who are missing these critical insights and forms a solid foundation upon which you can build your expertise.

But regardless of whether you're doing SEO for your own business or doing it professionally for business clients, you should always be aware that...

the only constant in SEO is change.

Like it or not, Google changes something every month. If it isn't the guidelines, it's their terms-of-service. Or maybe it's something important within their "acceptable" strategies. Sometimes it's all three and many times it's something brand new! ...or it could be something they've just shut down.

Regardless, keeping up on these changes can be challenging!

Honestly, if WE didn't have a network of pros who share their research and strategies with us, and quickly alert us to new problems and features, we'd be struggling to stay current with all of the changes too!

But, we have solved that problem!

Every month we publish updates to this book along with a digest of everything that happened over the past 30 days that you need to know about.

And YOU can have all that...

For less than a $1-a-day!

If you aren't already a subscriber, head on over to SEN and get signed up.

Then on the first of every month you'll get an update to this book along with a rundown on all of the important announcements and updates to the search engines for the past 30 days.

That way you can stay current AND stop worrying about missing anything important!

Go to SearchEngineNews.com and subscribe for less that $1 a day!

You'll be glad you did!

		Stephen Mahaney is Founder of Planet Ocean / SEN and has been doing this SEO thing for over 26 years